KERATIN STRAIGHTENING
WHAT IS A BRAZILIAN BLOW OUT?
Brazilian blow out also known as keratin straightening or Brazilian keratin treatment is a chemical hair treatment that leaves hair shinier, stronger and straighter for up to six months. The treatment adds a layer of protein on the hair eliminating frizz, texture and static in the hair. This layer will gradually wear off from the hair due to external factors such washing the hair. This is why proper home care is important for the lasting results of the treatment. Once the effect of the treatment has worn off, keratin treatment can be repeated in the salon.
IS KERATIN STRAIGHTENING FOR ME?
The treatment is suitable for all hair types but is especially recommended for frizzy, coarse, dry, and textured hair. If your curl is 4a-4c, then permanent chemical straightening might be a more suitable option. If your curl is a coarse 3a-3c, you may still have some texture left in your hair after keratin straightening, as we use formaldehyde-free products.
DO THE STRAIGHTENING CHEMICALS YOU USE CONTAIN FORMALDEHYDE?
NO. Many of the more potent and therefore more effective straightening products contain formaldehyde. However, for the sake of our customers and our own health, we do not use formaldehyde-containing straighteners.
HOW DO I MAINTAIN MY HAIR AFTER A KERATIN TREATMENT?
DURING THE FIRST 3 DAYS:
- Keep hair as straight as possible.
- Do not put hair behind the ear, in a braid, ponytail, or bun, or wear clips, pins, or glasses on top of the head. This may cause unwanted waves, curls, or uneven results.
- Do not wet or wash hair. Avoid bathing, sauna, sweating, and swimming. If hair gets wet, dry it immediately with a hairdryer.
- You can straighten hair with a straightening iron, but do not curl hair or heat-treat it in any other way during the first few days.
- Do not apply any products to hair, such as hairspray.
AFTER 3 DAYS:
- Use a sulfate-free shampoo and conditioner that does not contain sodium chloride.
Washing your hair often will speed up the process of wearing the treatment off.
Now you can style your hair any way you want.
Enjoy a smoother and easier-to-care-for finish!